Following Paris’ successful bid to host the 2024 Summer Olympics, the official logo for the event was revealed during a ceremony at the Grand Rex movie theater on Monday night.
Designed by the agency Royalties-Ecobranding, the new Paris 2024 logo combines traditional elements of the Olympic Games, the gold medal and the flame, to depict the face of a woman. According to the organizers, her face echoes the iconic figure of Marianne, the personification of the French Republic seen in countless sculptures and paintings.
— Paris 2024 (@Paris2024) October 21, 2019
It is the first time a single emblem will be used to represent both the Olympic and Paralympic Games, symbolizing “a shared vision that sport changes lives”.
The 2024 Olympics font was inspired by the Art Deco movement, which was at the height of its popularity at the time of the 1924 Paris Olympic Games – the first time the event was associated with a logo.
The French capital hosted the International Exhibition of Modern Decorative and Industrial Arts in 1925, marking the zenith of the style. Across Eastern Paris, buildings such as the Palais de la Porte Dorée (12th arrondissement) and the Hôtel Paris Bastille Boutet (11th arrondissement) are some of the many architectural testaments of the artistic movement.